The Texas Attorney General’s office has launched investigations into various social media companies regarding allegations of breaching child privacy laws. The companies include TikTok, Facebook, Instagram, WhatsApp, Twitter, and Snapchat, all of whom are alleged to have violated the Texas Online Privacy Protection Act. The act prohibits online service providers from collecting personal information from children under the age of 13 without parental consent. The law also restricts the use of behavioral advertising targeting children. The investigations follow the recent enactment of the state's new social media law, which mandates platforms to publicly disclose their content moderation policies and practices. The law also allows individuals to sue social media companies for perceived censorship. However, this law is currently on hold after a federal judge temporarily blocked it, citing potential First Amendment violations.Despite this, Texas continues its efforts to regulate social media companies, with the child privacy investigations being the latest initiative. Each company has received a Civil Investigative Demand from the state, requiring them to provide information about their data collection and use policies. The investigations could lead to significant legal and financial penalties for the companies if they are found to have violated the law. However, the companies have defended their practices, asserting that they have measures in place to protect children's online privacy.The issue of child privacy on social media platforms has been a contentious one, with companies facing increasing scrutiny and pressure to enhance their safeguarding measures. The investigations in Texas indicate a growing trend of states taking action to protect children's online privacy. This is not the first time these social media giants have been scrutinized for child privacy issues. Earlier, Facebook abandoned its plan for an Instagram for kids after a backlash over child safety. Similarly, TikTok settled a lawsuit for $92 million in the United States for allegedly violating a child privacy law.The outcomes of the Texas investigations could potentially have broad implications for social media companies, possibly prompting them to revise their privacy policies and practices. The situation underscores the increasing importance of protecting children's online privacy and the ongoing debate over the role of government regulation in this area.