Kiehl's Introduces Unique Typeface 'Pubic Display Type' to the Public
February 2025
Popular skincare brand, Kiehl's, has recently revealed its unique and unexpected new typeface, 'Pubic Display Type'. It's a project that combines creativity, branding, and a touch of humor.
The project, led by design agency Trollback + Company, involves the creation of a font inspired by the fact that the brand's name is phonetically similar to 'curls'. The font is distinctive, featuring curls that are reminiscent of hair, and it has a playful aesthetic that is sure to catch the eye.
The purpose of this unusual project is to promote the brand's new skincare product for the bikini area. The product, aptly named 'Bare It All', is designed to make customers feel comfortable and confident. The project is an innovative way to promote the product and create buzz, especially given the increasing importance of aesthetics in the beauty industry.
The font is available for public use, and the company encourages people to use it to create their own designs. The font can be downloaded from the Kiehl’s website, and it comes with a guide to help users get the most out of it.